SEO Software Review
Search Engine Optimization refers to activities
involved in improving organic search ranking, resulting in more
traffic to the website. As an Internet marketing strategy, SEO
activities include the following major activities.
1. Review organic search ranking
Search marketers need to review search ranking
on keywords your business is searched by. There are software
packages that help collect organic search ranking in 1st
tier search engines and some of 2nd tier search engines.
Software: WebPosition, Google Webmaster,
2. Study pages for keyword focus
The most important factor for search engines to
use to decide on search ranking is keyword relevance in the page.
And, the simplest fact of keyword relevance in the page is the
number of keyword appearance while there are other factors affecting
the impact. Therefore, search marketers need to track the number of
keyword appearance in the page for all keywords observed for
3. Page submissions to major search engines and
public directory sites
All search engines factor in the number of
inbound links as the site’s popularity. Thus, it is important to
submit the site’s URL to as many public sites and directory sites
and SEO software helps marketers by automating this process.
Software: Google Webmaster, dmoz.org,
4. Link study
Another important factor in determining keyword
relevance in the page is incoming links. Thus, it is an important
search engine optimization effort to study relevant incoming links.
There are software that provides the number of incoming links.
AdvancedLinkManager, tools.seobook.com, seomoz.org