Pay Per Click Management
Acquisio is designed for interactive ad agencies. It provides
campaign management features and lets you launch and manage new
campaigns across multiple vendors. It provides CPA based keyword
bidding and ad testing features; a sophisticated reporting system
generates customizable PDF reports.
base price of $1,000 plus either 2% or $25 per client for first
$100,000, 1.75% for ad spending between $100,000 and $250,000, 1.5%
for ad spending between $250,000 and $500,000, 1% for ad spending
One is one of the oldest pay per click software. It has all campaign
management and keyword bidding features integrated into an online ad
management tool. Atlas Media Console helps you manage other ad
channels such as site targeted advertising with ad management,
conversion performance tracking, and comparison between ad channels.
It is particularly suitable for corporate marketers wanting to
integrate pay per click management with other online marketing
ClickSweeper is keyword bidding and ad management software for
agencies. It offers four types of campaign level bid management
strategies along with two alternative keyword level bidding
controls. Supported keyword bidding options are budget based
bidding, rank based bidding, conversion driven bidding and keyword
ROI based bidding.
The ad management feature delivers an
integrated view of all ad copies in the entire account, and can sort
ad performance by account level, campaign level, or ad group level.
It also evaluates ad performance within the ad group and campaign
and colors them based on performance.
Pricing: $35 per
account for up to 1,000 keywords support, $10 for each additional
1,000 keywords support.
Efficient Frontier is known for having the most sophisticated
keyword bidding and forecasting. Forecasting predicts how a keyword
will convert into revenue metric. Portfolio based keyword bidding
predicts keyword performance based on market data and algorithms and
then optimizes campaign spending according to business goal. It is
ideal for advertisers who have a large ad budget and many complex
advertisers spending a million dollars a year, Efficient Frontier
bases its fee on the percent of spend and size of company, and the
number of keywords and other services.
$800 a month (recorded at July 2007).
DART Search ROI bidding supports both keyword level bidding as well
as portfolio based bidding. It also tracks keyword performance with
multiple products and their conversion performance through Spotlight
DART provides all
campaign management, ad management and keyword management features.
traditional one keyword, one bid campaign strategies, SearchRev
allows up to 100 bids at one time on a keyword with multiple
targeting variables such as geographic location, day of week, time
of day, and the website on which the click occurred. Multiple bids
per keyword target ad spending and improve click cost. A dynamic,
self-learning algorithm evaluates and optimizes bidding towards the
most profitable clicks.
allows you to access website analytic data through ClickTrack. It
lets you compare campaign performance with conversion and financial
performance along with site visitor performance data, such as time
on site and short visit. It has all the features of campaign
management including ad management features and keyword research
tool. However, BidHero lacks automated keyword bidding features. It
is good for corporate marketers who focus on position driven-bidding
and adjust keyword bidding based on keyword performance on web site.
is sold as a package (including analytic, email marketing and
landing page development tools). Its packages start at $300.00.
SearchIgnite is a PPC management tool that offers a comprehensive
set of features as well as a variety of keyword bidding options. It
is designed for agencies and sophisticated marketers managing large
and complex international campaigns across major search engines.
Among the features are custom generation of tracking tags for client
implementation, customer tracking data importing, and keyword
research tools. The keyword bidding tool is quite sophisticated with
two technology engines: a prediction engine and an optimization
SEM-in-a-box is known for an effective ROI driven keyword bidding
strategy. This tool provides data to effectively measure campaign
performance against performance goal. It also offers an accessible
set of performance graphs in a timeline that makes it easy to
analyze performance change. It is an effective tool for medium sized
businesses to improve conversion performance.
$199/month for small business package, $299/month for professionals.