Summary of Pay Per Click
Strength: It is designed for interactive ad
agencies. It provides campaign management features and lets you
launch new campaigns across multiple vendors. It provides CPA based
keyword bidding and ad testing features. It offers customizable
report with PDF format.
Pricing: Monthly base price of $1,000 plus
higher of either 2% or $25 per client for first $100,000, 1.75% for
ad spending between $100,000 and $250,000, 1.5% for ad spending
between $250,000 and $500,000, 1% for ad spending over 1M
Strength: It is one of oldest pay per click
software. It has all campaign management and keyword bidding
features and becomes integrated online ad management tool. Atlas
Media Console helps you manage other ad channels such as site
targeted advertising with ad management and conversion performance
tracking and comparison between ad channels. Therefore, it is
suitable for corporate marketers to integrate pay per click
management with other online marketing channels.
Strength: It is keyword bidding and ad
management software for agencies. It offers four types of campaign
level bid management strategies along with two alternative keyword
level bidding control. Supported keyword bidding options are budget
based bidding, rank based bidding, conversion driven bidding and
keyword ROI based bidding.
Its key feature is in keyword configuration
page which displays daily keyword bid price changes and selectable
bidding strategies along with monthly and daily performance data
side by side. Ad management feature delivers integrated view of all
ad copies in the entire account which allows sorting ad performance
by account level or campaign level or ad group level. It also
evaluates ad performance within the ad group and campaign and colors
them by performance.
Pricing: $35 per account for up to 1,000
keywords support, $10 for each additional 1,000 keywords support
Strength: It is known for most sophisticated
keyword bidding and forecasting. Portfolio based keyword bidding is
to forecast keyword performance with market data and statistical
method and then optimize spending of campaign budget according to
business goal. Key factor in forecasting is to predict how a keyword
will convert into revenue metric and to group keywords using
statistics. It is ideal for advertisers who has a big ad budget and
many complex campaigns.
Pricing: For advertisers spending a million
dollars a year, charge is percent of spend and size of company, and
the number of keywords and other service
Express product: $800 a month (recorded at July
Strength: The DART Search ROI bidding supports
both keyword level bidding as well as portfolio based bidding. It
also tracks keyword performance with multiple products and their
conversion performance through Spotlight Tag Bidding.
It also provides all campaign management, ad
management and keyword management features.
Strength: It allows multiple bids at one time
with multiple targeting variables such as Geographic Location, Day
of Week, Time of Day, and the website on which click occurred.
Strength: Its strength is an access to website
analytic data through ClickTrack. It lets you compare campaign
performance with conversion and financial performance along with
site visitor performance data such as time on site and short visit.
It has all features of campaign management including ad management
features and keyword research tool. Its weakness is lack of
automated keyword bidding features. It is good for corporate
marketers who would go after position driven bidding and adjust
keyword bidding based on keyword performance on web site.
Pricing: It is sold as a package (Includes with
analytic, email marketing and landing page development tool. Its
package starts at $300.0.
Strength: It is a comprehensive tool that
offers a rich set of features as well as a set of keyword bidding
options. It is designed for agencies and sophisticated marketers
managing large and complex campaigns across major engines. Among the
features are custom generation of tracking tags for client
implementation, customer tracking data importing, and keyword
research tools. Keyword bidding tool is also pretty sophisticated
with two technology engines which are prediction engine and
SEM-in-a-box (Adapt SEM)
Strength: It is known for an effective ROI
driven keyword bidding strategy. Effectiveness of this tool comes
from tracking of campaign performance against performance goal and
providing data to help analyze the performance. It also offers a
nice set of performance graph in a timeline that make it easy to
analyze performance change. It is an effective tool for medium size
businesses to improve conversion performance.
Pricing: $199/month for small business package,
$299/month for professionals