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Summary of Pay Per Click Software Vendor

Acquisio

Strength: It is designed for interactive ad agencies. It provides campaign management features and lets you launch new campaigns across multiple vendors. It provides CPA based keyword bidding and ad testing features. It offers customizable report with PDF format.

Pricing: Monthly base price of $1,000 plus higher of either 2% or $25 per client for first $100,000, 1.75% for ad spending between $100,000 and $250,000, 1.5% for ad spending between $250,000 and $500,000, 1% for ad spending over 1M

 

Atlas One

Strength: It is one of oldest pay per click software. It has all campaign management and keyword bidding features and becomes integrated online ad management tool. Atlas Media Console helps you manage other ad channels such as site targeted advertising with ad management and conversion performance tracking and comparison between ad channels. Therefore, it is suitable for corporate marketers to integrate pay per click management with other online marketing channels.

Pricing: NA

 

ClickSweeper

Strength: It is keyword bidding and ad management software for agencies. It offers four types of campaign level bid management strategies along with two alternative keyword level bidding control. Supported keyword bidding options are budget based bidding, rank based bidding, conversion driven bidding and keyword ROI based bidding.

Its key feature is in keyword configuration page which displays daily keyword bid price changes and selectable bidding strategies along with monthly and daily performance data side by side. Ad management feature delivers integrated view of all ad copies in the entire account which allows sorting ad performance by account level or campaign level or ad group level. It also evaluates ad performance within the ad group and campaign and colors them by performance.

Pricing: $35 per account for up to 1,000 keywords support, $10 for each additional 1,000 keywords support

 

Efficient Frontier

Strength: It is known for most sophisticated keyword bidding and forecasting. Portfolio based keyword bidding is to forecast keyword performance with market data and statistical method and then optimize spending of campaign budget according to business goal. Key factor in forecasting is to predict how a keyword will convert into revenue metric and to group keywords using statistics. It is ideal for advertisers who has a big ad budget and many complex campaigns.

Pricing: For advertisers spending a million dollars a year, charge is percent of spend and size of company, and the number of keywords and other service

Express product: $800 a month (recorded at July 2007)

 

DoubleClick

Strength: The DART Search ROI bidding supports both keyword level bidding as well as portfolio based bidding. It also tracks keyword performance with multiple products and their conversion performance through Spotlight Tag Bidding.

It also provides all campaign management, ad management and keyword management features.

Pricing: NA

 

SearchRev

Strength: It allows multiple bids at one time with multiple targeting variables such as Geographic Location, Day of Week, Time of Day, and the website on which click occurred.

Pricing: NA

 

BidHero

Strength: Its strength is an access to website analytic data through ClickTrack. It lets you compare campaign performance with conversion and financial performance along with site visitor performance data such as time on site and short visit. It has all features of campaign management including ad management features and keyword research tool. Its weakness is lack of automated keyword bidding features. It is good for corporate marketers who would go after position driven bidding and adjust keyword bidding based on keyword performance on web site.

Pricing: It is sold as a package (Includes with analytic, email marketing and landing page development tool. Its package starts at $300.0.

 

SearchIgnite

Strength: It is a comprehensive tool that offers a rich set of features as well as a set of keyword bidding options. It is designed for agencies and sophisticated marketers managing large and complex campaigns across major engines. Among the features are custom generation of tracking tags for client implementation, customer tracking data importing, and keyword research tools. Keyword bidding tool is also pretty sophisticated with two technology engines which are prediction engine and optimization engine.

Pricing: NA

 

SEM-in-a-box (Adapt SEM)

Strength: It is known for an effective ROI driven keyword bidding strategy. Effectiveness of this tool comes from tracking of campaign performance against performance goal and providing data to help analyze the performance. It also offers a nice set of performance graph in a timeline that make it easy to analyze performance change. It is an effective tool for medium size businesses to improve conversion performance.

Pricing: $199/month for small business package, $299/month for professionals

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